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What is EAT in Digital Marketing?

(@Anonymous)
New Member

EAT is a factor that Google uses to measure how much trust it should place in a brand or website. It stands for Expertise, Authority, and Trustworthiness. It comes from Google’s Search Quality Rater Guidelines. It's a way Google protects searches from low-quality content that has the potential to be detrimental to a searcher.

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Topic starter Posted : 03/09/2021 9:38 am
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