Things to consider while mapping keywords
You need to know what keywords you’re going to be working with and mapping to the website. Proper keyword research is very important here. Uncovering both head and long tail keywords will help you create a well planned mapping document. Don’t get caught up in having to rank for every good keyword that you find. You’ll work with the client to set expectations, during the keyword research phase you are simply finding opportunities and understanding the industry.
Mapping keywords correctly is a critical step in search engine optimization (SEO) and content strategy. It involves aligning your target keywords with specific pages or content on your website to improve visibility in search engine results. Here's a step-by-step guide on how to map keywords correctly:
I prefer making a keywords list first and then dividing them into two groups such as primary and secondary keywords. I utilize primary keywords at the beginning and headings. Also, secondary keywords on the content body.