Are they always on top of all search results? I mean, can you qualify your page to show on top of the paid results?
Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click (PPC) advertising — is the most common form of paid search.
Paid keywords can be a great way to drive targeted traffic to your website. With careful selection and management of your keywords, you can ensure that your ads are shown to the right people at the right time. You can also monitor and adjust your campaigns in real time to ensure that you’re getting the most out of your budget.
Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results.