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Content mapping is a strategic approach to creating helpful, relevant, informative, and timely content for your intended audience. In other words, it’s a process focused on delivering the right content, to the right people, at the right time, and in a way that matches the reader’s intent. Content mapping can be helpful in identifying gaps and opportunities in your content strategy.
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Posted : 18/11/2021 11:47 am
Points: 210
Content mapping outlines how each piece of your content strategically relates to and supports the customer journey. It helps you connect every piece of content to a stage of the customer journey and visualize opportunities to better meet the needs of your audience.
Posted : 21/11/2021 12:02 pm
A content map outlines how each piece of content you develop strategically aligns with and supports the customer journey. It is a tool/process that helps businesses to understand their audience better.
It can help you understand key actions, including:
· Where in the sales funnel your audience most engages with content
· How content moves prospects through the funnel and how to guide them more effectively
Content mapping is critical to elevating your content marketing and making it more effective as a lead generator, nurturer, and converter.
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Posted : 29/11/2021 5:00 am
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