Content mapping is a strategic approach to creating helpful, relevant, informative, and timely content for your intended audience. In other words, it’s a process focused on delivering the right content, to the right people, at the right time, and in a way that matches the reader’s intent. Content mapping can be helpful in identifying gaps and opportunities in your content strategy.
Content mapping outlines how each piece of your content strategically relates to and supports the customer journey. It helps you connect every piece of content to a stage of the customer journey and visualize opportunities to better meet the needs of your audience.
A content map outlines how each piece of content you develop strategically aligns with and supports the customer journey. It is a tool/process that helps businesses to understand their audience better.
It can help you understand key actions, including:
· Where in the sales funnel your audience most engages with content
· How content moves prospects through the funnel and how to guide them more effectively
Content mapping is critical to elevating your content marketing and making it more effective as a lead generator, nurturer, and converter.
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