The B2B sales funnel is a popular method for modeling this journey. While it‘s still used widely, there are a handful of critics who believe it‘s a little outdated and perhaps even misguided.
The following six stages are common, but you may wish to use a more simple model (Top, Middle, and Bottom of Funnel), or condense them into four stages: Awareness, Interest, Desire, Action, or AIDA
A marketing funnel is a series of stages to guide prospects through the customer journey. The funnel helps marketing teams plan and measure efforts to attract, engage, and convert prospects through content and other marketing materials, like landing pages and ads.
Marketing funnels are commonly based on the ‘AIDA’ model:
But you can simplify the funnel into a three-stage model:
Thanks for this interesting solution!
A B2B sales funnel is the cornerstone of any business. If you're struggling to grow sales, you can be sure that there's a problem in the funnel. Unless you know how to build an effective sales funnel, there is no real chance for your business whatsoever.
The B2B sales funnel can vary from industry to industry. Buyers can also jump from one stage to the next, especially if they discover content sooner than expected, or if the need to purchase becomes urgent.However, we can break down the typical B2B sales funnel into five key stages: