Do you know that 40% of businesses will fall short of their sales targets in 2021? No, not because of their poor sales skills. Instead, this is a result of how complicated sales are becoming year after year and how new sales challenges are emerging for us to conquer.
Top Challenges in B2B Sales:
One of the top challenges in B2B sales is overcomplicating the sales pitch with too much data. It can lead to wasted time, money, and resources. Although a content marketing strategy effectively maintains interest, decision-makers often become overwhelmed with the amount of data and features presented.