5 Selling Techniques Every Salesperson Should Master

There is a real art to selling, as any salesperson probably knows. You walk a fine line between alienating the customer and making them feel comfortable. Sales is not something you can pick up right away; it takes time and practice to perfect the art of closing a deal. Developing a solid and proven technique is a big part of learning how to sell efficiently.

Above all else, you can't be an effective salesperson if you don't understand who you're selling to and what the market landscape looks like. We're not talking about just knowing their name, title, company name, website URL and email. We're talking about really understanding what makes them tick.

Techniques/Skills Every Salesperson Should Master

• Understand what the buyer wants
• Sell in a buyer-responsive manner
• Use psychology to engage the buyer
• Establish trust with the buyer
• Communicate succinctly
• Act on what the customer is saying
• Demonstrate subject matter expertise
• Help (as opposed to close) prospects
• Tell compelling stories
• Become great copywriters
• Sell effectively over the phone
• Be socially active with target buyers
• Personalize interactions
• Use a variety of marketing skills
• Help prospects achieve next steps
• Use sales technology to boost productivity
• Link daily activities to quota
• Manage their pipeline like a portfolio