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What is the 7Ps Marketing Mix and how should it be used?

thon_em
(@thon_em)
Eminent Member Registered
Points: 155

The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. How should it be used?

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Topic starter Posted : 09/11/2021 2:17 pm
gienius
(@gienius)
Eminent Member Registered
Points: 142

The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

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Posted : 14/11/2021 11:38 am
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