Biggest Content and Web Design Mistakes Marketers Make

Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign:
1. Designing without regard to functionality and development
2. Not checking and preserving existing page rankings
3. Not trashing underperforming content
4. Working on design and copy separately
5. Underestimating stakeholder input, timelines, and revision rounds
6. Ignoring metadata
7. Letting images take a backseat
8. Underestimating resources needed for content updates
9. Not having an internal process for content approval
10. Not defining website goals and performance measurement plans
11. Not defining operations, ownership, and governance post-launch
12. Not having a post-launch plan for ongoing optimization