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What is Remarketing?

(@Anonymous)
New Member

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a JavaScript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app. Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to reduce shopping cart abandonment by displaying the product the user added to the cart but left the site without purchasing.

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Topic starter Posted : 09/09/2021 9:10 am
(@Anonymous)
New Member

Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. Use this feature in your Display Network campaigns.

Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles. Remarketing primarily uses email to target people who have already done business with your brand. That's where Google remarketing ads come in.

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Posted : 24/09/2021 9:06 am
(@Anonymous)
New Member

Remarketing is a one of the valuable marketing strategy whare you serving those people who are previously visite or interect with your website. It is the best practice to achieve a certain goal & converson such as lead generation.

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Posted : 20/10/2021 11:08 am
(@Anonymous)
New Member

Thanks for the detailed description!

This post was modified 3 years ago 2 times by Anonymous
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Posted : 28/10/2021 3:39 pm
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