The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from the moment they know your brand until the time they become customers. This concept is widely used among salespeople but has also become a fundamental resource for the success of marketing actions.
There are numerous approaches to the funnel concept, but the model we will present in this article is divided into six stages:
5. customer relationship
The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas. In the Digital Marketing funnel, we generally define our buyer's journey, buyer's touchpoints & strategy to fulfill our business end goal.
A digital marketing funnel is a visual representation of the steps your customers take to fulfill a desired action. An action can be anything that you want it to be such as, increasing engagement on social media, increasing sales, or increasing website traffic.