Marketing Automation Features:
1. Lead nurturing: This is the process of sending a series of automated emails to engage the prospects by offering relevant information.
2. Personalized email marketing: Email personalization helps businesses to develop better relationships with their customers.
3. Campaign management: Companies can run email campaigns to nurture leads along the sales cycle. It enables teams to send direct and personalized emails to a large number of people.
4. CRM integration: This allows businesses to transfer lead information between marketing and sales.
Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.