Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers, and save time.
Marketing automation is the practice of using software to automate mundane, repetitive marketing tasks. Businesses leverage automation to find leads, make sales, and nurture customer relationships. ... Once the sales team identified a prospect, they could begin the process of converting them into a paying customer.