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What is Marketing Automation?

codiant
(@codiant)
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Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers, and save time.

This topic was modified 8 months ago by Kobia

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Topic starter Posted : 27/12/2021 7:13 am
StarLight
(@starlight)
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Marketing automation is the practice of using software to automate mundane, repetitive marketing tasks. Businesses leverage automation to find leads, make sales, and nurture customer relationships. ... Once the sales team identified a prospect, they could begin the process of converting them into a paying customer.

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Posted : 01/01/2022 1:47 pm
barbierivera315
(@barbierivera315)
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Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.

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Posted : 16/02/2022 6:16 am
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