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For anyone in sales or marketing, the connection among the two teams can seem like an effortlessly dysfunctional marriage. On one hand, salespeople and marketers rely on each other to do their finest effort and reach business goals. On the other, their individuality can leave procedure and communication gaps that weaken their capability to attain those joint goals. Allowing marketing and sales is an ongoing strategic process, and it begins with these five steps:
- Select a diverse team.
- Set ambitious goals.
- Communicate regularly and consistently.
- Close content gaps.
- Implement a closed-loop improvement process.
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Posted : 20/09/2021 7:43 am
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