I have 2 sites both of which have a similar amount of traffic.
One is a brochure site for the business the other an online shop. They are relevant to each other so have a lot of links back and forth.
We are re-designing one of the sites soon and are contemplating merging them or possibly moving them both to a new URL.
So basically which is better for SEO? 2 sites with lots of cross links or twice the traffic on one site?