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If you are new to social media or if you are just considering its use to add to your marketing campaigns, you’ll need to keep a basic record of the campaign. This is, of course, to see what works and what doesn’t.
Social media presence has become a need for most major businesses because major businesses including Fortune500 companies and smaller entrepreneurs are taking advantage of it and creating some very successful campaigns on social networking sites that got their company publicity and promotion
The following are key areas that need to be considered and included in an overall strategy in order to maximise the impact of a social media marketing campaign.
•Set Objectives – be clear about the purpose of your campaign and what the success criteria are. Set goals such as increasing the number of inbound links to your website, increasing the number of subscribers to your newsletter or improving brand awareness. It is very important to set measurable goals for your objectives.
•Target Audience – research and determine who you want to broadcast your message to, what interests your targeted customers and where they spend their time discussing, learning and reading online.
•Delivery method – once you know your target audience consider which tools to use to deliver your campaign message. For example will you be using blogs or forums or are you only going to target selective social networks? Are answers being searched for on LinkedIn Facebook or Twitter?
•Involvement level - Participate actively via social media and become part of the community since the amount of influence you exert will be based on how actively you join in the conversations and contribute. Join in on forum discussions, comment on blogs, follow and Tweet on Twitter and be active using [COLOR=#000000]social networking. Why not create your own blog and create your own community?
•Monitor and measure - Listening is a must for Social Media Marketing and using Google Alerts or other paid tools to track your brand mentions, social media awareness, blog conversations or Tweets provides an effective barometer. If your goal is purely for search engine optimization, monitor your rankings and links but to be successful with Social Media and to increase your brand awareness takes time and planning so treat your Social Media Marketing campaign exactly the same as you would any other marketing campaign. [/COLOR]
Topic starter
Posted : 28/11/2011 6:17 am
Re: successful social media marketing campaign Strategies
Social media marketing can feel a little bit like that old saying about trying to keep a wave on the sand. Yes, all of what you're suggesting is definitely noteworthy in a social media campaign. Tracking your results and maintaining involvement in an approachable "non-sales" kind of way is key in my opinion. In this media saturated and marketing savvy culture it's important to remain as sincere as possible while putting your message out there.
What is your opinion on numbers? For example, in your opinion, what would be a solid number of Facebook fans or Twitter followers for a company beginning a social media campaign to use as an objective?
Posted : 28/11/2011 11:37 pm
Re: successful social media marketing campaign Strategies
There are so many factors are working to be successful social media marketing campaign like product quality, surety (Guarantee/Warranty), most effective services, etc. , you can do all these in clubs, social functions, schools, colleges etc.
Posted : 09/12/2011 9:20 am
Re: successful social media marketing campaign Strategies
Popularity and effectiveness of social media marketing are growing day by day. New launched like Google+ have redefined the way people were thinking about social media marketing. So it has become crucial in overall marketing strategy to keep the business present on all popular social media platforms.
Posted : 12/12/2011 11:09 am
Re: successful social media marketing campaign Strategies
Social Media Marketing refers to activities initiated on social media web sites, like Facebook, LinkedIn, YouTube, Google+, Twitter, content discovery sites, social news site and forums with the goal to spread a message or content in the form of video, text, images, audio, widgets, virally through the social web to gain attention, visibility and traffic.
Target Market (Audiences)
Target Market Trends
Target Market Characteristics and Needs
Review Process and Delivery
Posted : 13/12/2011 9:48 am
Re: successful social media marketing campaign Strategies
Those social media sites can be a great communication point between you and your audience so my tip would be is that you should make sure that you entertain your clients when they contact you through social media. if it is too big for you to handle, it means you need to hire a team 🙂 which is always a good sign.
Posted : 03/01/2012 1:13 pm
Re: successful social media marketing campaign Strategies
One strategy that works well with social media is the inclusion of real-time events. Humans are drawn to instant gratification and social media can be a great conduit to that tendency. One good strategy to keep in mind for social media is to use it for its speed of communication. Never underestimate the value of real-time feedback and live events / promotions.
Posted : 03/01/2012 5:19 pm
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