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Search Engine Optimization And Search Marketing For Start Ups

bizexpert
(@bizexpert)
Trusted Member Registered

Startup Professional Servicing Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing and MSN adCenter alone to draw traffic may not be financially feasible. A successful startup should opt for a more balanced, frugal approach to getting traffic to their landing pages; one which incorporates generic search result traffic. Using a blend of limited PPC advertising and content optimization can yield the best return on an SEO investment.

Strategy One for Startup Companies: Split Tests & Pay Per Click

Whenever you conduct a pay per click campaign you should always run split tests to see which ads are most effective. An A - B split test is the most simple, and practical method. Simply create two ads for the same keywords and run both ads in conjunction. Whichever ad has a higher score, try and determine why. Discontinue the less successful ad and create another ad and accentuate the features of the better selling ad. Iterate this split testing process to come up with the best ads. Often, simply looking at the top ads is a great way to get started--learn what you can from the best!

Another short note when conducting a pay per click management campaign; often it is wise to only bid on ads on the Google or Yahoo! search results, and not their content networks. Google's content network ads are not as visible and will hurt your ad's quality score due to the lower click thru rate the ads will have on the content networks.

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Topic starter Posted : 01/06/2017 2:23 am
Snizhana
(@Snizhana)
Estimable Member Registered

Keyword Optimization

Purchasing a software program like AdWords Analyzer or getting a membership at WordTracker.com is essential to effective search engine optimization. The goal of using these programs is to find relevant search phrases that are being searched heavily but without much competition. Once these search phrases are detected, you can start optimizing your page's content for these keywords.

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Posted : 16/07/2017 2:51 am
bizexpert
(@bizexpert)
Trusted Member Registered

Links have always been the staple of search engine page rank algorithms. Google currently uses link text to determine page relevancy; that is, the words the anchor tags are placed around that link to your site help Google determine what keywords are relevant in relation to your site's content. If I linked to your site with the link text "Polish Sausage" Google will thin to have a clue that your site is relevant to sausage sales. The question then becomes, "How do I get the right links pointing to my site with the right keywords in the linked text?" That might be difficult if you didn't do it yourself; thus you must do it yourself.

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Topic starter Posted : 07/08/2017 2:02 am
Osckar.norman
(@osckar-norman)
Active Member Registered

Being that you are the new kid on the block should not stop you from letting it be known that you are offering a particular service. There are things you can do as far as SEO is concerned. Take a look at the following tips to get you going:

  • Start With an SEO Strategy.
  • Define Your SEO Goals.
  • Allocate Budget for SEO.
  • Start with a Strong Foundation.
  • Focus on Minimizing Load Speeds.
  • Make Sure Your Site is Mobile-Friendly.
  • Spend Time Doing Competitive Research.
  • Conduct Keyword Research.

Just remember you don't stop because you are not seeing results. It will take some time. Think of it as a lifestyle. You have to integrate it into your ways of living. 

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Posted : 01/03/2021 12:31 pm
jumaccans
(@jumaccans)
New Member Registered

SEO can help you achieve your business goals.

Some business goals SEO can help you achieve:

  • More profit, revenue, or ROI 
  • Brand recognition
  • A steady and growing source of targeted leads.
  • Increased business longevity.
  • Higher customer loyalty.

Jumac Maufacturing

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Posted : 05/06/2021 8:05 am
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