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We often come across experts extolling the benefits of having a company blog. But many feel a blog as a burden for the single fact of daily maintenance. It’s a struggle for the blog owners to come up with relevant topics, draw traffic and turn them into loyal followers.
However, having a blog does indeed pay in the long run. Here’s what Nick Stamoulis of Brick Marketing has to say –
At the very least, a business blog helps your company be more transparent. It’s a place to connect with your customers and let your brand’s personality shine through. It’s a forum for your company to share knowledge, promote your own products (although you should keep promotional posts to a minimum) and tell your side of the story.
Secondly, I stay very realistic about my expectations when it comes to blogging. I know that one blog post, no matter how inspired, is not going to generate 100 leads for my company; that’s just not the way it works. There are so many other blogs my target audience could read instead and I know I’m not the biggest player in the SEO world. I blog to find that one diamond in the rough client whose needs I am perfectly suited to meet. My blog posts are how I find and connect with those potential clients.
I believe that content marketing (like blogging) is the foundation for which all of your Internet marketing is built upon. Without content marketing, you will never gain any traction. It may be a competitive field, but you can’t compete at all unless you are willing to try!
Topic starter
Posted : 27/10/2011 12:11 pm
Re: Online Marketing: Blog – A Necessary Evil ?
I think blogging can be a very powerful tool for businesses to leverage. One idea for blogging if a company does not want to deal with the daily hassle or cost of running there own blog is to find the best blogs on the web in their niche and try to land guest spots or features. Usually these will have much larger audiences and a greater potential of reach for less cost and work. It takes research and work to make the connections but when you are offering well developed free content, free product or a little advertising money the most successful bloggers will love to work with you. This can also be a way to build well respected backlinks which is huge in SEO. This way you dont have to manage your own blog but still reap the rewards of blogging. Plus you never know what kind of cool business connections you will make or new friends you will meet.
Posted : 28/10/2011 3:13 am
Re: Online Marketing: Blog – A Necessary Evil ?
Blogging is not evil and it is not something that you have to update on the daily basis - contrary to what a lot of people are saying or suggesting about the SEO value of it. You post when you have something good to post. that is it. no need to force content for it on the daily basis.
Posted : 28/10/2011 11:36 am
Re: Online Marketing: Blog – A Necessary Evil ?
Maybe the multi-strategy approach is a necessary evil of organic SEO , and you simply have to do a Nuke campaign + do lots of blog .
Posted : 12/11/2011 11:18 pm
Re: Online Marketing: Blog – A Necessary Evil ?
johnywalter2;78465 wrote: Blogging is not evil and it is not something that you have to update on the daily basis - contrary to what a lot of people are saying or suggesting about the SEO value of it. You post when you have something good to post. that is it. no need to force content for it on the daily basis.
You don't have to update it everyday, but updating it on a regular basis is extremely crucial for your blog to succeed. Also if you don't want your followers to go elsewhere it is important to keep it updated regularly.
Posted : 13/11/2011 3:21 pm
Re: Online Marketing: Blog – A Necessary Evil ?
Blogging has definite SEO advantages. It's the chance to create fresh content and invite the crawling of your site as frequently (or infrequently) as you desire. I agree that just throwing out random blogs about nothing interesting isn't necessary or good for your reputation. I would suggest, however, that any company has one or two subjects it could write a 500 word blog post on per month and put it on a blog. Write to your customers or your future customers. You could expound on a current project or update on new policies, explain your services or even just link to other blogs or articles that pertain to your business. There are a thousand things to write a blog post on so I wouldn't throw the whole idea out the window, just adjust it to what your company does and what it can handle. In the end it can help your online presence.
Posted : 11/12/2011 4:03 pm
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