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Marketing On A Budget with Error Marketing

(@Anonymous)
New Member

Just read about a new marketing method that just hit the internet. The article is on SitePoint.com (one of the top website related sites)The method is called "Error Marketing". Businesses should really jump on this. The article shows how Error Marketing through a website called TypoBounty.com focuses on read-thoughs not click-throughs. Most pay per click click-throughs result in people that stay less than 10 seconds. That is money out of the window. Error Marketing lets website owners gain the more valuable read-throughs for less than $10.00 per ad space (fits any budget) Wow! Anyway, here's the SitePoint article Build Site Traffic with Error Marketing [Other Promotions]
Do yourself a favor, read the whole article. It’s worth it.

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Topic starter Posted : 31/01/2008 12:08 am
(@Anonymous)
New Member

Re: Marketing On A Budget with "Error Marketing"

I think this is a great way to find the bugs in your site

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Posted : 25/02/2008 12:55 pm
(@Anonymous)
New Member

Re: Marketing On A Budget with "Error Marketing"

If they search the keywords correctly, the top five listings should be all they need. Ads on the side of the page, 5 pages deep in the rankings are, for lack of better terms, useless. Ads that are in the top of the advertising categories are usually too expensive to make a profit for smaller organizations, so they aren't really an option. Add to this that most search engine marketing campaigns are approached with the wrong strategy for making the web surfer interested in their product offer and you have a perfect storm for search engine marketing ad inadequacy.

Todays search engine marketing campaigns, like many other marketing techniques, are usually deployed with the same tunnel vision g**e plan that proved limitedly valuable for smaller businesses a decade ago. Now, those strategies are antiquated at best. The old train of thought envisioned a strategy to catch the users attention when he or she is looking for a different product all together, then sell him or her your products. This thought process eventually gave birth to the pop up, slide in, pop over, the text ad, and many many more angles to implement the plan of interruption marketing. At the surface, this marketing technique seems flawless but as the lame ROI figures would indicate, one must come to grips with a sobering conclusion. Interruption advertising is not as effective as it once was.

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Posted : 30/09/2009 3:44 am
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