Here are some of the points
• The conversion and the visual impact of your company should be considered.
• The kind of audience being targeted upon
• The choice of navigation and layout of information
• The legal and the regulatory requirements
• A site copy and tone used throughout
• The choice of images and other presentational elements
• The security and speed of both site content and functional logic
• The process for each common path within the site
• The selection and performance of all functional elements
• The promotional methods used
• The compatibility requirements of your website
Re: How to Measure the Quality of Your Website
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