Important Emotional Marketing Cues You Should Use??

Re: Important Emotional Marketing Cues You Should Use??

Hi

Only in the 20th century did consumer psychology finally become a published science, but for hundreds and even thousands of years, business people have used the psychology of consumer emotions to promote their products. From TV ads to your supermarket’s product placement, you can see these emotional marketing cues tapping into pocketbooks every day.

1. Turn Wants into Needs : Consumers would like to buy what they want, but make purchases according to their needs. You may want a 1968 Stingray Corvette, but you need an economical 4-door car, which means you will most likely purchase the boring sedan. Whatever you sell, it must appeal to the needs of your intended consumer. Why would you need a classic hotrod car? The purchase could be justified because it is an investment automobile. It helps build your social status. Your dating life will skyrocket. Any of these reasons can turn a “want” into a “need” for a potential Corvette buyer.
2. Use of Fear in Marketing : If you have watched television lately, you will no doubt see all the ads for products that kill germs and bacteria. Who wants to contract salmonella? Why would you allow your children to spread germs? These commercials are prime examples of using fear to prod consumers to buy products that help kill germs and keep them protected from disease. You can find similar ways to explain to your customers of the potential hazards they could face without your products.

Thanks

Re: Important Emotional Marketing Cues You Should Use??

The key element of a successful marketing plan is to "know your customers", their likes, dislikes, and expectations. You must also know your competition (or similar inventions) and their strengths and weaknesses. By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill customers needs, better understand competitors and identify changes in the marketplace.The purpose of the marketing plan is to define your market, identify your customers and competitors, outline a strategy for attracting and keeping customers, and to identify and anticipate change.

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Re: Important Emotional Marketing Cues You Should Use??

There are many ways that you can market your business without spending any money. While it might be difficult to do an entire no-cost marketing plan that is effective and efficient, many of these ten ideas will definitely help stretch your marketing dollars. While free, some of these tips do require effort, and you may have to learn new skills, but others are so simple everyone can and should be doing them.

1. Say “thank you” to your customers. This is rather obvious, but many businesses do not have a “formal” process in place for saying thank you or showing appreciation to their customers. Say it verbally if possible, send an email, pick up the phone. Let your customers know you don’t take them for granted.

2. Free online classifieds and link listing. Don’t get carried away with this, but do take advantage of some of the free ad space online. Typically if you search one of the major search engines for “Your industry + add link you can find a few decent sites where you can list your business for free.

3. Article submission. There are many, many online article submission sites. The deal is that you write an article that others can use in their ezines or on their websites and in exchange, they give you “credit” at the end of the article in the form of an “author bio” or credit paragraph. Search for “article submission.” The more closely related the article is to your industry, the better. And, please triple-check grammar, spelling, and logic.

4. Publicity. This one has been around forever. Write press releases, and submit them to the local media and to online press sites. Learn about press releases first if you do no know how to write them. Press releases should be “newsworthy” and properly written.