What is Social Media Analytics?

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codiant

(@codiant)

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“Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

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Topic starter Posted : 02/12/2021 9:59 am

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