Videotool / who to target?

Dear reader :),

My company has developed a -community- website with an easy to use videotool.
With this tool everybody can turn logo's/pictures into animated movies.
Also there is the possibility to add text and sound.

Examples of the movies can be found here:
(the language is not that important, it's purely for an indication of the visual possibilities)

http://demo.3dclip.net/en/user/KENNISALLIANTIE/dB0B7HPi37A/European_Satellite_Navigation_Competition.html
http://demo.3dclip.net/en/user/KENNISALLIANTIE/Llb3O8CRWno/Project_arbeidsmarkt__onderwijs.html
http://demo.3dclip.net/en/user/KENNISALLIANTIE/7Lq23pLpnH7/Partners_Kennisalliantie.html
http://demo.3dclip.net/en/user/KENNISALLIANTIE/f87hYqADtwY/Kerst-_nieuwjaarsgroet.html
all of these movies can be easily created with our 4 online videotools

My question:
Which companies might be interested in creating this kind of movies,
for what kind of messages,
and why?

Any help is greatly appreciated.
I am currently in my graduation program, trying to identify target customers and their needs/ expectations.

Max Wolters
Trainee International Marketing for 3D Clip BV, Netherlands