is Digital Learning platform or website is a B2B or B2C?
Bridging the Gap: Combining Traditional and Digital Methods
B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilizes online platforms to sell products or services to other businesses. B2C ecommerce targets personal consumers. A company that sells office furniture, software, or paper to other businesses would be an example of a B2B company.
B2B ecommerce tends to be more complex than B2C ecommerce. It involves heavier research, more needs-based purchasing, and less marketing-driven buying. Many B2B buyers have very tight parameters around the purchases they can make. This means that traditional revenue drivers like add-ons don’t have the same impact. B2B organizations didn’t have much of an incentive to optimize their customer journey but this is changing in the current climate.
Here is a quick overview of the comparisons we’ll be making in B2B vs B2C marketing: