Is Digital learning B2B?

     B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilizes online platforms to sell products or services to other businesses. B2C ecommerce targets personal consumers. A company that sells office furniture, software, or paper to other businesses would be an example of a B2B company. 

     B2B ecommerce tends to be more complex than B2C ecommerce. It involves heavier research, more needs-based purchasing, and less marketing-driven buying. Many B2B buyers have very tight parameters around the purchases they can make. This means that traditional revenue drivers like add-ons don’t have the same impact. B2B organizations didn’t have much of an incentive to optimize their customer journey but this is changing in the current climate.

Here is a quick overview of the comparisons we’ll be making in B2B vs B2C marketing:

• Customer relationships: While B2B marketing focuses on building personal relationships, B2C marketing has a bit of a more transactional focus.
• Branding: In B2B marketing, branding is more focused on positioning while in B2C marketing, it’s more about messaging.
• Decision-making: In B2B marketing, B2B businesses strive to maintain open communication in the decision-making process. For B2C marketing, businesses strive to make the process as quick and easy as possible.
• Audience targeting: While B2B marketing involves finding a niche for audience targeting, B2C marketing is a little more funnel-focused.
• Ad copy: In B2B marketing, ad copy tends to use the terms their clients are familiar with, while in B2C marketing, ad copy can be more playful and emotional.

If a shoe brand wants to sell its products, if it sells to large stores or boutiques, that's B2B, but if the brand sells directly to individual consumers, that's B2C.

B2B ecommerce utilises online platforms to sell products or services to other businesses. B2C e-commerce targets personal consumers. A company that sells office furniture, software, or paper to other businesses would be an example of a B2B company. B2B ecommerce tends to be more complex than B2C ecommerce.