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Is Digital learning B2B?

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Hi there?

is Digital Learning platform or website is a B2B or B2C?

Bridging the Gap: Combining Traditional and Digital Methods

Topic starter Posted : 17/08/2023 10:18 am
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     B2B stands for ‘business to business’ while B2C is ‘business to consumer’. B2B ecommerce utilizes online platforms to sell products or services to other businesses. B2C ecommerce targets personal consumers. A company that sells office furniture, software, or paper to other businesses would be an example of a B2B company. 

     B2B ecommerce tends to be more complex than B2C ecommerce. It involves heavier research, more needs-based purchasing, and less marketing-driven buying. Many B2B buyers have very tight parameters around the purchases they can make. This means that traditional revenue drivers like add-ons don’t have the same impact. B2B organizations didn’t have much of an incentive to optimize their customer journey but this is changing in the current climate.

Posted : 26/08/2023 12:49 pm
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Points: 485

Here is a quick overview of the comparisons we’ll be making in B2B vs B2C marketing:

  • Customer relationships: While B2B marketing focuses on building personal relationships, B2C marketing has a bit of a more transactional focus.
  • Branding: In B2B marketing, branding is more focused on positioning while in B2C marketing, it’s more about messaging.
  • Decision-making: In B2B marketing, B2B businesses strive to maintain open communication in the decision-making process. For B2C marketing, businesses strive to make the process as quick and easy as possible.
  • Audience targeting: While B2B marketing involves finding a niche for audience targeting, B2C marketing is a little more funnel-focused.
  • Ad copy: In B2B marketing, ad copy tends to use the terms their clients are familiar with, while in B2C marketing, ad copy can be more playful and emotional.
Posted : 02/09/2023 2:54 pm