How To Develop a Marketing Strategy

Re: How To Develop a Marketing Strategy

An efficient marketing strategy can be developed only when you have some experience on your side along with the knowledge about it. This would help you develop a very good strategy that suits your requirements. This is because the marketing strategy differs for different products. Though the points that you have mentioned are among the ones that are common in most cases.

Re: How To Develop a Marketing Strategy

Describe your organization's unique selling proposition or differentiation. More than anyone else, you should be able to state what sets your business apart from competitors.Define your company's target market. Doing so takes into account information you have about the type of person likely to utilize your products or services. Usually demographically based, target markets can include information about age, gender, income, location, education and more.

Re: How To Develop a Marketing Strategy

first we study market , our business value and then apply strategy of business.

Re: How To Develop a Marketing Strategy

# Identify your position in the marketplace. What makes you unique? Create a USP that can only be applied to you. (If you can apply your USP to anyone else, it’s not a “U”SP). Get unique. Kim and Mauborgne’s Blue Ocean Strategy is a great tool for this.
# Focus on a niche market. If you’re too broad, your message won’t get through. Narrow by industry or by demographic. Sell to fewer people to make more sales. Yeah, it blows your mind.
# Market your business with a specific number of content types (i.e., 2 articles/week; 5 proposals/week; 1 press releases/week; etc.). Try it for a quarter. Measure the results and adjust. If you want more business, ratchet it up.
# Develop your message and stick with it. It’s okay to test and modify your message but once you’ve found it, stick to it like a fat kid on fudge.
# Create short-term and long-term tactics. Stop looking for immediate payback because it doesn’t happen.
# Just add friggin’ value already. Everything else falls into place after that.
# Make it really easy for people to understand what you do and to connect with you. Offer a pile of contact methods, intuitive buying processes, and fast response times.
# Do all of the above at the business level but do it all at the offering level, too, for each product or service you sell.
# Stop worrying about what everyone else is doing. Find your own groove.
# Create a simple marketing system – just 3-5 steps – and hammer it out every single day. Every. Single. Day.
# Measure your success by the actions you take compared with the sales you make. Stop worrying about the number of followers or subscribers.
# Once you have a foundation of successful marketing methods underway, test those flavors of the month as you hear about them. Test them consistently for a month and see what the impact is.

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Kerastase
Kerastase Reflection

Re: How To Develop a Marketing Strategy

Keep your goals in mind when developing a marketing strategy for your work . Decide which strategies will fit best into your budget and time constraints while providing good results

Re: How To Develop a Marketing Strategy

Providing tremendous value to your targeted market will also put you; as the merchant/marketer/seller above the competition and thus will build more trust in the point of view of the consumer.

Re: How To Develop a Marketing Strategy

Hello everyone,

To develop marketing strategy is not an easy task.. One needs to consider many things while developing it.. Along with your goal you need to know the time and budget constraint for the same.. and if you are new to the business then you should consult a professional for developing the strategy..

Thanks.

Re: How To Develop a Marketing Strategy

A good marketing strategy should be based on 4Ps of the marketing Mix
Product- what is your product? whom do you target? how the product is going to satisfy the needs of your target audience? Nature of your product. etc
Price- how much should be price? premium pricing or low price, how much the people can pay (demand) etc.
Place- how is the market? who are the key competitors? what are they doing? what kind of strategies they use? marketing channels etc.
Promotion- how can i promote my product? how much is my budget? what are the promotional tools to be used? etc.
Right combination of mixed decisions based on these various factors constitute a good marketing strategy.