What is the ideal equilibrium between Organic SEO and PPC Advertising Campaigns

Re: What is the ideal equilibrium between Organic SEO and PPC Advertising Campaigns

Organic SEO is a process to increase the traffic and ranking of your website using your targeted keywords in search engines. It will take time for rank your website but your results will stay for long time. Organic SEO is a cost effective process, you need not to spend a lot of money for getting rank in top.
PPC is a best way to increase the traffic of your website by paid search engines. It is best when yo start a new business or launch a new product. PPC is the surety to show your website in top related to your targeted keywords searches. in PPC, you need not to do link building and need not to write title meta tags, enrich content and even no need to consider page weight because you pay for ranking.

Re: What is the ideal equilibrium between Organic SEO and PPC Advertising Campaigns

There is no specific balance that can be formulated for websites in general as there are different niche and some websites are even seasonal. for example, my site sells gifts, I can do SEO for it on months when or where sales could be low but on seasons like xmas or graduation season, I'd do PPC to make sure to get tons of sale.