How does a business owner track their results? Are there tools or software that can show true return on investment numbers to meashure their social media? Example: Google Analytics is one great tool to identify online traffic by impeding a code within your website or blog. What other tools are on the market?
Re: What is the best way to tack results with social media marketing?
There are a ton of useful sites out there. Two other ones you should check out (although I've definitely found Google Analytics to be the best) are SEO Moz and Ispionage.
Best of luck.
Re: What is the best way to tack results with social media marketing?
Posting on social networking site, post on forums, blogs, and so on it can be hard to understand how plenty of people have actually seen the site. There is no way to gage how it's been seen.