A/B Testing is one of the methods to test changes to your page against the current design and determine which ones produce positive results. It is also known as split testing. A/B testing is a very effective method because using it, you can get the idea of what things are preventing the users from converting and thus it can help to increase the number of conversions. Here are some advantages that make the A/B testing popular among the developers.
• It offers a low risk approach
• It is cheaper than other methods such as focus groups
• It offers proof
• It is the best way to test new designs before full roll-out
• It also able to solve internal conflicts
A/B testing, also called split testing, studies customer behaviour by testing hypotheses about how website visitors react to different versions of website content.
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@johnBMitchell I like how you have taken the time to help explain how A/B testing works and where it can be applied.
A/B Testing, also known as split testing, is a marketing experiment wherein you split your audience to test a number of variations of a campaign and determine which performs better. In other words, you can show version A of a piece of marketing content to one half of your audience, and version B to another.
Advantages of A/B Testing:
1. Diminishes Bounce Rates
2. Generates Marketing Strategies
3. Reduces Risks
4. Highlights the Importance of Certain Design Decisions
6. Increases Conversion Rates
7. Ease of Analysis