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The marketing mix consists of four basic elements called the four P’s. Product is the first P representing the actual product. Price represents the process of determining the value of a product. Place represents the variables of getting the product to the consumer like distribution channels, market coverage and movement organization. The last P stands for Promotion which is the process of reaching the target market and convincing them to go out and buy the product.
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Posted : 25/05/2012 6:34 am
Re: The marketing mix consists
In this section I want to share with you a new perspective on studying the question, What is the Marketing Mix? The answer to this question should be that the marketing mix consists of all those factors which should enable you to put together a successful marketing program and is not limited to the simple ingredients of successful sales and marketing campaigns of the past.
Posted : 04/11/2012 2:48 am
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