Multilingual SEO.

Google has recently launched a series of usability on the multi-lingual sites and it got me thinking about multilingual SEO. How can, in fact, improve the site for the same keywords in multiple languages​​?

But we start with the basics of the original. In simple terms, a multilingual site location that includes material in more than one language. Page on the site has a lot of things that often wrong. Let's take a look at some common issues:

1) Language recognition.
Google Crawler land once your multilingual website, it's on every page starts with determining the main language. Google more than one language being recognized as a page but you can avoid confusion by doing the following crawler:

* Stick to only one language per page
* Avoid side-by-side translations
* Use the same language for all elements of the page: headers, sidebars, menus, etc.

2) URL structure.
SEO pet peeve model, but with multilingual websites more. The maximum utilization of the link and details in a specific language for consideration. Multi-lingual sites and extensions are often used specific language to help users (and bots), where the sections of the site and the language of the page, for example, to determine the following:

http://www.website.ca/en/content.html
http://www.en.website.ca/content.html

3) Crawling and Indexing.
Another area of focus for joint SEO. Multilingual sites, follow the recommendations to scan additional pages:

* Avoid references based on the user's perceived language: they can actually prevent both users and SES from looking at other pages on your site.
* maintain the content for each language on separate addresses.
* Do not use cookies to view translated versions of the source.
* cross-link page after page.