Living Ads from Yahoo!

Yahoo! has launched Living Ads for its client Toyota. The new technology brings to the consumers a moving and interactive advertisement for Toyota Prius. Working with the client and Yahoo!, this Living Ad was designed with the help of award-winning designer Alexx Henry Studios. This brilliant experience moves and is interactive in ways that have never been seen on screen before. It’s the first time that HTML5 has been used in a commercial tablet advertisement, taking advantage of the tablet’s unique capabilities, such as accelerometer and physics.

Living Ads offer an opportunity to set higher standards in digital advertising with brand experiences that are impactful, personalized and actionable. They’re the only ad solution designed to use the power of the tablet as a lean-back and interactive experience.
- says Alex Henry