Keyword Management

Re: Keyword Management

Be a teacher and treat your keywords like your students. Keep an eye on them, work on them and care all of them alike.

Re: Keyword Management

there are many tools out there you can use for keeping track of your keywords and where you rank for each one. you should definitely invest in one of these tools. there are some free ones, but they're probably limited in some way. you'll get much more out of a paid tool.

Re: Keyword Management

Keywords mean everything in the internet marketing world. They can make the difference between striking it rich, or losing money..

Re: Keyword Management

It is important to select and work on the appropriate keywords that people are using to search your website. If you have finalized the keywords, also make sure that you have variations of these keywords so that they are not over optimized. On a regular basis, get backlinks for the keywords you are working on and maintain a proper record for the same.

Re: Keyword Management

Managing keywords is important for the long term success of your business. Ultimately you keywords will identify and help target your customers.

You should spend time doing keyword research and choosing the best words for your business and your market.
Secondly you should create a content strategy where u outline and plan how keywords will be used throughout your site and in your marketing campaigns.

And lastly to properly manage your keywords setup some google alerts and use he webmaster tools to see how your site is ranking. Google analytics are very helpful in find how visitors find your site.

Re: Keyword Management

Keyword management is an innovative and multifaceted approach to discovering, analyzing, grouping and organizing large numbers of keywords, with the objective of prioritizing, collaborating and acting on keyword data to build and optimize PPC and SEO search marketing campaign.

Benefits for SEO
- More relevant content
- Higher natural rankings in the SERPs
- More qualified web traffic

Benefits for PPC
- Better targeting: more search-specific ads and more relevant landing pages
- Higher click-through rate (CTR), better Quality Score = lower bid spend, higher ad placement
- More optimized conversion rate

Re: Keyword Management

Better to go for long tail or main keywords on home page