We are a small business and have not applied for a service mark on our logo is it worth it for small businesses? It seems like an expense that makes more sense once you get to a mid size level - What are your thoughts?
Re: Is it worth getting a trademark/servicemark?
We have not applied for one either we felt if someone wanted to steal our brand that would be fine provided they promoted it because we really do not have a brand. I think most small business owners overestimate the value of their brand. Obviously if you have a distinctive tag line and look and feel with a cool name you may want to consider trademarking it but otherwise I wait until you are alittle bigger.
Re: Is it worth getting a trademark/servicemark?
It is not too expensive and I think it is worth it if you have a decent name and when you go on the web and do not find anyone who is using the name the same way that you are.
Re: Is it worth getting a trademark/servicemark?
Thanks for your comments they were helpful!
Re: Is it worth getting a trademark/servicemark?
The trademark, service mark distinction is really quite small. Trademarks and service marks are essentially the same thing. However, a trademark promotes goods or products, while a service mark promotes services. Some examples of services include food services, transportation services and insurance services.
Consider the following example: The name of a restaurant, such as "Burger Safari," fits nicely into the service mark category since it describes a food services provider. The name of a particular menu item, for example "Elephant Burger," fits into the trademark category since it describes a particular product.
Re: Is it worth getting a trademark/servicemark?
The main purpose of a trademark in a small business is to utterly recognize the commercial source of products and services, such that a trade mark properly serves as a ‘tag of source’. For the effective preventing of the unauthorized use of a trade mark and to enforce legal protection register your trademark by the US Patent and Trademark Office.
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