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How to Use TikTok to Boost Your Small Business

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Like other social media networks, businesses can now advertise on TikTok. That’s an excellent way to get your brand seen by new users and prospects. There are four main ways your business can advertise on TikTok:

  • Brand takeover: When a user opens up TikTok, they see the brand takeover ad before any other user content. You can link the ad to a landing page if you’re making an exclusive offer for TikTok.
  • Native ad: This is a kind of ad that plays in between user content. Remember that users are able to easily skip this type of ad by just scrolling past it.
  • Sponsored hashtag challenge: Businesses can sponsor a specific hashtag challenge and advertise on the Discover page. This is a great way to get more engagement for your brand and hashtags.
  • Branded lens: This is a type of filter your business designs for users to add to their videos. It’s best to pick something related to your business and that resonates with your target audience.
Topic starter Posted : 23/10/2021 2:25 pm
New Member

While creating your own videos is a good way to promote your business and bring brand awareness on TikTok, you can also tap into your customers' content. This is where hashtags come in again. Create a hashtag for your business and ask your customers to use it whenever they post something on TikTok about your products.

Posted : 26/10/2021 11:12 am