How do Backlinks Help us get better Google Rankings

Google loves backlinks, because backlinks are a ‘human’ vote of confidence in a website, in which Google places a lot of value. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like. A page with more links of a higher quality than others will rank higher.

The part about backlink quality is really important.

It’s not just about who has the most backlinks, it’s about where those links are from. 

If you were trying to lose weight, would you be more inclined to trust the opinion of Joe Average or of a professional health expert? This principle is applied to backlinks and the way they affect our rankings. Links from sites that are established as authorities carry much more weight than a link from someone commenting in a fitness forum somewhere.

There are many different ways to get backlinks and each of the methods takes time to master:

• Free blogs (blogger, wordpress, squidoo)
 • Profile backlinks 
 • Blog commenting 
 • Article Marketing 
 • Press releases 
 • Social Bookmarks 
 • Website directories 
 • Blog Carnivals 
 • Video marketing 
 • Forum Commenting 
 • Document Distributors 
 • Podcast Directories 
 • Software Distributors
.
It’s a long list, and beyond the means and time of most people to tackle even half of it. But that why we’re here. Page One Consultants use the full suite of link building methods to get our clients great Google rankings.