google adwords vs microsoft adcenter

Re: google adwords vs microsoft adcenter

Hello Friends,

Google AdWords

Google definitely has a larger market share than adCenter. Google has been in the internet advertising business for a long time, and they have more experience. Quite frankly, they’re rather good at what they do. AdWords has been reaching millions of users daily for a considerable period of time. People respect Google, and subsequently their paid advertisements, as a trusted provider of information. So, your AdWords campaign gains that respect.AdWords offers a range of free tools to help you search competitive keywords, and as a result build an extremely profitable PPC campaign. They also have the tools to help you monitor traffic on your site, and provide you with the appropriate data to keep your PPC campaign on the right track.

Microsoft adCenter

Microsoft’s adCenter is just as effective, and claims to reach 163 million unique searchers. However, it’s a bit behind AdWords when it comes to tools, customization and functionalities. Currently, you can only promote your ads in text or mobile formats. However, their targeting capabilities seem to be a bit superior to those of AdWords. Their intelligent targeting feature allows you to use data (like where your users are located and what days of the week they’re searching) to target specific groups of people. This provides you with a highly customized PPC campaign that will give you a fair amount of bang for your buck, as you will be more likely to appear on searches that will generate profitable leads.

Thanks

Re: google adwords vs microsoft adcenter

Mostly preference is for Google Adwords because of user's PPC work and much familiar to for the earning.

Re: google adwords vs microsoft adcenter

I wouldn't say it's better, just different. You'll get more volume on Adwords, but Bing/Yahoo can have lower costs.

Adcenter has just introduce a "quality score" like Adwords. It, however, is no-where near a penalizing as Googles. So you could easily extend your marketing a little further on Adcenter. Try some related, but not specific keywords with lower volume for cheaper prices. You may just get a positive ROI after some tweaking!

Re: google adwords vs microsoft adcenter

In general, any technology has its flaws, but I still like Google adwords.