What do you have more success with advertising using specific keywords or site targeted on google?
Re: Google adwords or site specific
We have tried both and we have had much more success with adwords, the sites usually are too general and we get a lot of clicks but not that many sales.
Re: Google adwords or site specific
We find that site ads are too expensive for what we offer. We try to find deep keywords it is a lot less expensive and we are more successful with them
Re: Google adwords or site specific
I agree I would stick to keyword searches rather than general sites.