Basics for Email Marketing

E-mail marketing is a great way to stay in touch with your
customers and clients, there are many common mistakes that companies
make that can cause a loss in customers.
1. Sending out too many emails
Your customers do not want to get two or three emails a week. Some companies send that many out in a day. This can lead to the customer adding your email address to their spam list.
2. Sending out 'generic' emails
Every email you send out must have a purpose to it. If you're informing them, inform, if you're promoting, promote, if you're handing out a freebie, do so.
3. Greed
I've been on lists that constantly promote day-after-day. It's tiresome and doesn't give the reader any chance to read and fully digest what you have offered the previous day. 1-2 emails a week is more than enough!