Automating the digital marketing process

There are a number of problems faced when it comes to implementation.

For example;

Process integration relies heavily on a well-established process to make automation work.

The other problem likely to be faced is a shortage of the right content.

Over dependence on old marketing channels such as email marketing.

I'm for the notion that this can be done and that we are getting there slowly but surely.

For example, Customer.io provides a very streamlined process from data collection, segmentation, workflow & delivery.

This is just one out of many wonderful tools helping make digital marketing automation possible.

Yes. With the help of Customer Relationship Management (CRM) Systems. The automation process is very much possible. These systems have very peculiar functions that allow the user to plan their work in weeks to come. Inbuilt content planner, as well as allow you to specify the specific date and time you would like to, run your posts and so much more.

Delivering personalized content is the most challenging barrier to marketing automation success marketing professionals, followed by integrating all marketing systems, creating a successful strategy and achieving data unification.