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Automating the digital marketing process

lester91
(@lester91)
Eminent Member Registered

Have you began automating your digital marketing process?

If you have what's the most challenging thing when it comes to implementation.

This looks like a trend worth checking in the coming years.

 

 

This topic was modified 12 months ago by lester91
Quote
Topic starter Posted : 05/11/2020 10:35 am
ianBiggy
(@ianBiggy)
Eminent Member Registered

There are a number of problems faced when it comes to implementation.

For example;

Process integration relies heavily on a well-established process to make automation work.

The other problem likely to be faced is a shortage of the right content.

Over dependence on old marketing channels such as email marketing.

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Posted : 15/12/2020 2:33 pm
Kobby
(@kobby)
Eminent Member Registered

I'm for the notion that this can be done and that we are getting there slowly but surely.

For example, Customer.io provides a very streamlined process from data collection, segmentation, workflow & delivery.

This is just one out of many wonderful tools helping make digital marketing automation possible.

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Posted : 28/01/2021 12:34 pm
alfie652
(@alfie652)
Active Member Registered

Yes. With the help of Customer Relationship Management (CRM) Systems. The automation process is very much possible. These systems have very peculiar functions that allow the user to plan their work in weeks to come. Inbuilt content planner, as well as allow you to specify the specific date and time you would like to, run your posts and so much more.

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Posted : 08/02/2021 11:09 am
StarLight
(@starlight)
Eminent Member Registered
Badge Earned
Points: 135

Delivering personalized content is the most challenging barrier to marketing automation success marketing professionals, followed by integrating all marketing systems, creating a successful strategy and achieving data unification. 

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Posted : 17/09/2021 3:02 pm
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