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What is Customer Data Platform ?

codiant
(@codiant)
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A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles.

This topic was modified 3 weeks ago by Kobia

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Topic starter Posted : 07/10/2021 6:42 am
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