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What Highly-Successful Small Business Owners Are Doing

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before the Internet, business gurus said "The money is in the list". In other words, you need a list of past and current customers, as well as a list of prospects, that you keep in touch with. That way get to know, like, trust and remember you.

You can do this the old fashion way by collecting contact info over the phone or in your office or store, then sending out print materials. Or, you can do it the modern way by having an awesome offer and sign up system on your Website, then staying in touch via email. Or use a hybrid of the two.

6) Provide value.

The days of the pushy salesperson are going…going…gone. Nowadays people don't have extra cash burning a hole in their pocket. So they expect good value for their time AND money.

Focus less on selling your products and services and more on how you can be a helpful problem solver in all your marketing and you'll get better results.

7) Embrace mixed media marketing.

Silver bullets don't exist when it comes to marketing. Instead of focusing on one media or tactic, create a strategy and plan that uses as many as you can to reach your people.

For example, I send postcards, letters and gifts, write a weekly e-newsletter, host monthly teleseminars, post articles, audios and video online, write a blog, go to live networking events and more.

8) Keep learning.

Times and technology are changing fast. It's up to you to stay on top of what's new and what's working now. But you can't do that if you're always buried in your business.

So read a new book, attend teleseminars (I host a free one each month, for example), and get yourself out to at least one non-industry specific conference each year. I attended two this year and they were so valuable I plan to go to at least that many—if not more—next year.

9) Stop doing it all yourself.

This is a biggie. The people I know who have successful, growing businesses and fulfilling lives have figured this out. And it's even truer in the Internet age.

Thank you

Topic starter Posted : 16/02/2010 4:08 am