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Tips to increase your conversation rates

ronny21
(@ronny21)
Eminent Member

These are six surefire tricks of the trade that too many webmasters seem to ignore:

1. Professional Web Design

You’ve heard this before? That’s because it really matters. New visitors form their opinion of your services instantly based on your site design. If you are a legitimate business or service-provider, people assume you can afford to pay a professional designer to make your site purr like it’s 2010, not 2001.

2. “As Seen In”

Positioning yourself alongside trusted brands or news outlets gives credibility by association. More simply put, your new site visitor might not know your brand or name, but they do know The New York Times or the Better Business Bureau. Take advantage of any press or awards you’re received by placing the logos of those organizations on your main page. The more the merrier. Aaron Wall’s SEOBook.com does a great job of this.
3. Customer Testimonials (with pictures!)

Finding satisfied clients or customers should not be difficult. After all, you’re crushing it out there! Take the time to compile the nice notes and emails they’ve sent into a page on your site. Prominently display a few of the best examples on your main page or landing pages.

Be sure to provide the person’s name and location or title along with the testimonial. And here’s an extra tip — post real pictures of your happy customers next to the testimonials. Sites like VA Mortgage Center.com and a lot of universities do this well.

4. This is a Secure Place

Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.

Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Truste. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.

5. Showcase Your Physical Assets

Another nuance that many web visitors notice is when you provide a physical address for your business. There is an entire checklist of one-off signals that most “legitimate” web businesses display — physical address, picture of your business, updated copyright date, phone number, business hours and the like. Don’t overlook the benefits these simple inclusions can add up to. Credibility goes a long, long way with consumers.

6. Embrace Interactivity

It may seem almost unoriginal to toss up some visible links to your Twitter and Facebook pages (or your RSS feed if you’re a blog), with even the local ice cream shop asking you to follow them on Twitter. Welcome to the new mainstream, delicious Gelateria.
Thank you

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Topic starter Posted : 05/03/2010 6:37 am
jhonrambo47
(@jhonrambo47)
Active Member

Re: Tips to increase your conversation rates

Hello Friends,
Customer Testimonials (with pictures!):-Finding satisfied clients or customers should not be difficult. After all, you’re crushing it out there! Take the time to compile the nice notes and emails they’ve sent into a page on your site. Prominently display a few of the best examples on your main page or landing pages.Be sure to provide the person’s name and location or title along with the testimonial. And here’s an extra tip — post real pictures of your happy customers next to the testimonials. Sites like VA Mortgage Center.com and a lot of universities do this well.
This is a Secure Place:-Conveying that your website is a secure place to conduct business and exchange personal information is integral to turning a visitor into a conversion, especially in e-commerce.Most Internet users will not scour the address bar for an “https” designation. You need to put blatant language on your site that says “Your information is secure” and show the logo of the security provider. Examples include Verisign and Trusts. Also, have highly visible links to policies on shipping and how you will use customer information once it’s submitted.
Thanks.

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Posted : 06/03/2010 4:10 pm
nick25
(@nick25)
Trusted Member

Re: Tips to increase your conversation rates

Hello,
Conversion Rate Secret #1: Write in the context of an "abbreviated" story. Be QUICK about it. Because if you don't, here's what happens:
You get long-winded and it quickly becomes boring to the reader. And as I tell the students in my copywriting program - boredom is the kiss of death for a sale. If readers even begin to lose interest in what you're saying... it's OVER. This is sooooo important - it's one of the very first things I teach in my copywriting program, and my students keep at it until they're abbreviating like masters!

Conversion Rate Secret #2: You must use your story in a STRATEGIC manner. Do it right and you can weave many compelling stories throughout your copy. (That's usually what I do!)
In my copywriting program, my students learn not to throw in a story just for the sake of "having it there." They learn to quickly see where the story will have the most IMPACT, and where they can use it as a major selling point - instead of just window decoration.

Conversion Rate Secret #3: You have to ENGAGE your reader. You want them to be right there with you - hanging on every word.
Thinking about stories in terms of "abbreviate"... "be strategic"... and "engage" is a lot different than merely thinking in terms of "offering a solution", "explaining", or "pleading your case", right? So how do your properly abbreviate your story? It's simple, and it's something that I heavily stress in my copywriting program. All you have to do is take a slice of the story and think about its purpose.

Thanks for be with me and us

Beds

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Posted : 17/03/2010 5:58 am
HPvD
 HPvD
(@hpvd)
Estimable Member

Re: Tips to increase your conversation rates

Thanks for the great tips!

'Especially Nick25, thanks for sharing your tip (secret #3) about
thinking about 'the story' and 'the purpose' more clearly'.

Made me realise more clearly that the purpose of my 'Home Business Lifestyle Blog'
is about showing people that - besides (only) making money by 'Trading Hours for Dollars' -
there are all kinds of other alternatives to actually build assets, by building - and growing Businesses,

'That way inspire people to discover
all kinds of other exciting alternatives...!'.

Especially in a time that there is less Job Security it's
nice to know that there are interesting and exciting alternatives.

So it made me realise more clearly
that with this Blog of mine I might actually be on a 'Mission'
to teach people something they can use! 🙂

All the Best,
To your Happy - Small Business - Inspiration,
HP

http://hpshappyhomebusiness.blogspot.com

Read more about Graphical Design and Online Marketing at:

EDS-Newsfacts Blog

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Posted : 17/03/2010 3:49 pm
chris27
(@chris27)
Estimable Member

Re: Tips to increase your conversation rates

Thanks for nice sharing and I would like to add one more point: introducing a customer friendly check out procedure

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Posted : 22/03/2010 4:05 am
gregbraddy
(@gregbraddy)
Eminent Member

Re: Tips to increase your conversation rates

This is a really great thread. I have been trying to increase my conversions and I will be using these tips.

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Posted : 22/03/2010 8:58 am
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