If you are a new business owner, one of your first objectives must be to brand yourself. Business coaches and consultants alike will all tell you how important it is to establish your identity. You want to be noticed. You want to be remembered. You want to stand out from the rest. You want your business to grow. Just what will creating a brand accomplish for you and your business? Consider these points:
A brand makes you memorable
Obviously, for clients or customers to come to you, they have to first remember you. By creating a brand that sticks in their minds, you increase the odds that yours will be the name that pops into their head when they’re looking for the types of services you provide. Whether it’s your logo design, add campaign or radio jingle, creating a solid brand will help drive business in your direction.
A brand creates credibility
Whether it’s factual or simply perceived, branding lends credibility to your business. When people see or hear about you over and over in a positive context they naturally believe that you must be good, reliable, trustworthy, etc. After all, they see your logo everywhere. They hear your ads repeated on the radio, or they simply hear your name connected with something they need or want. Therefore, you must be the go to person for that service.
A good brand saves you time
In business, time is money. Establishing a good brand for your company right from the start can save you hours of introduction time that can be better used as selling time. Imagine if every time you met with a potential customer you first had to explain who you are, what you do, and how you do it, before you even begin your sales pitch! Now imagine meeting with that same customer who has already been exposed to your brand and knows that information already! The time you save there is time you can put into giving a good sales presentation and getting the business.
A good brand helps you attract the right kinds of clients
A well thought out and relevant brand will make it easy for clients to connect you with the product or service they are looking for. To use a very simple example, if you were to brand your company as an insurance company for seniors, you won’t likely be the company Mom calls when her ****s start to drive, but you will be the one that all those folks over 50 will call to get some reward for their years of good driving.
A brand provides a solid base from which your business can expand
A good business does not remain stagnant but grows and changes over time. Once you’ve established a memorable brand, it’s much easier to incorporate change under that same umbrella than it would be to try to create a whole new business. By expanding within your brand you never lose the valuable customer base that you have spent so much time developing.
Rachel Clarkson helps small business owners to grow their companies, increase revenues and become great leaders. Rachel’s articles can be found at the OneCoach blog: http://www.OneCoach.com/blog