Notifications
Clear all
Hello,
I have some tips for forecasting a new product. Hooray for the educated guess.
1. You're not alone. Everybody who starts a new business or develops a new product for an existing business has the problem of forecasting. They say misery loves company, but that's not business relevant. What is relevant, though, is that nobody whose business relates to startups thinks "But how can I forecast? It's a new product?" is a valid problem.
2. Avoid the tops-up forecast based on a small piece of an enormous market. "This is a $10 billion market and we're going to get one tenth of one percent of it" just doesn't cut it.
3. Look for hooks and ladders you can use to build a castle of assumptions.
4. In summary, just about anything can be broken down into meaningful and manageable components. Break it down, and that gives you some logic to follow. It helps to explain.
5. Occasionally you'll find some sophisticated data analysis that works. My favorite story on this was forecasting the growth of personal computers in Latin America based on a model used first in epidemiology. We projected four economic strata, and the spread of computers as if it were infection or contagion, at different rates in the top two strata.
6. Another tip that works sometimes is to look for a model of how some other product was introduced and spread.
7. And, most important: remember, always, that business forecasting is much more about following with plan vs. actual management than it is about guessing right. Break your forecast of a new product into components so that when you track it you'll be able to see what's different from what you expected.
Thank You
Nadia
Topic starter
Posted : 11/09/2010 9:56 am
Re: 7 Tips for Forecasting a New Product
Hello,
Sales forecasting is the process of organizing and analyzing information in a way that makes it possible to estimate what your sales will be. This guide outlines some simple methods of forecasting sales using easy to find data. Books containing simple and sophisticated techniques of forecasting sales can be found in libraries and business oriented book stores
If you sell more than one type of product or service, prepare a separate sales forecast for each service or product group.
There are many sources of information to assist with your sales forecast. Some key sources are:
Competitors
Neighboring Businesses
Trade suppliers
Downtown business associations
Trade associations
Trade publications
Trade directories
Thank you
Amy
Posted : 13/09/2010 6:52 am
Re: 7 Tips for Forecasting a New Product
Forecasting is one of the most difficult exercises of a marketer, but also one of the most exciting be short of sales goals .. Prediction is needed to ensure the success of a brand .. Forecasts often involve a detailed analysis of historical market data. Ideally, We want to return at least 10 years and to review data monthly and try to develop a good understanding of market dynamics. This is useful when preparing for similar future events.
Posted : 17/09/2010 4:42 am
Re: 7 Tips for Forecasting a New Product
The process of analyzing current and historical data to determine future trends is called Forecasting. For forecasting a New Product there are many ways. Here are some of the tips On aggregating item (sku) forecasts, Excel and Forecasting, Consider Exponential Smoothing, On measurement of forecasting accuracy, On acquisition of new forecasting software, On automatic forecasting, Special Events and Automatic Forecasting, Don't overtax the data, How much data is enough for monthly forecasts?, Beware of the prediction intervals (PIs) produced by forecasting software, especially for regression models. Stock Picks
Posted : 18/09/2010 7:40 am
Re: 7 Tips for Forecasting a New Product
Marketing, operations and finance professionals deal with a myriad of considerations and issues when introducing new products. You're not alone. Everybody who starts a new business or develops a new product for an existing business has the problem of forecasting. They say misery loves company, but that's not business relevant.
Posted : 22/09/2010 3:10 am
Re: 7 Tips for Forecasting a New Product
Forecasting is one of the most difficult exercises of a marketer, but also one of the most exciting be short of sales goals .Its great information thanks for sharing with us.
___________________________________
Team National
Posted : 12/11/2010 10:12 am
Re: 7 Tips for Forecasting a New Product
To start the new Business we have to survey the market where people are at the competitions and what are the terms and the condition as well as many more things to knew about.People are having the Bulk Market or the retails market their places,their deals,their taste,customers and many more to knew for the new Business.
Posted : 19/11/2010 6:17 pm
Re: 7 Tips for Forecasting a New Product
I have some advice for the prediction of new product.Everybody, who starts a new business or developing a new product for existing business forecasting task. You avoid top-up forecast is based on a small piece of a huge market.You use of places meals per seat on average for breakfast or lunch or dinner on weekdays and weekends, and add things.
Posted : 26/11/2010 5:55 pm
Forum Statistics
6
Forums
5,496
Topics
35.8 K
Posts
8
Online
22 K
Members
Latest Post: why does salesforce best CRM ? Our newest member: montblancultrablue Recent Posts Unread Posts
