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Technology Controlled Marketing

Marta
(@Marta)
Trusted Member Registered

RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there's a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it's easy to get swept away in the current of technology.

If we're honest with ourselves, we'll admit that computers have taken control of both our personal world and the business world. That's a scary thought! It's nearly impossible to even make a phone call without talking to a computer, much less try to find success in the professional service marketplace without spending more time with your computer than you do your family.

Honestly, it wouldn't be so bad if I could get my computer to do what I wanted it to all of the time. Unfortunately, there are a lot of days when I'm ready to pull my hair out in frustration because it refuses to obey my commands (usually screamed or hissed through gritted teeth). It's then that I realize just how little control I really do have in this technological world.

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Topic starter Posted : 19/03/2017 2:02 pm
Snizhana
(@Snizhana)
Estimable Member Registered

Think about it.... when a computer refuses to do what you want it to, what are your alternatives? You can glare all day, threaten to fire it, or get mad and use a few expletives. It just sits there, frozen, with the same error message on the screen - unintimidated and unchanging. (That's when you learn to appreciate staff members who are at least upset when you get ticked off because they don't do what you want them to.)

Don't take me wrong. Computers are really the most amazing invention to ever be introduced to humans. Take a look at Federal Express. Every day millions and millions of packages pass through the professional service company's computer system. You can track your package with a few clicks of the mouse and know exactly where it's at and when it will arrive at your doorstep. A perfect example of a professional service company that is in control of its computer system!

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Posted : 23/03/2017 4:39 pm
Marta
(@Marta)
Trusted Member Registered

Computers may rule the world, but they don't have to rule you and me as individuals. We're free to use them when they meet the needs of our marketing goals. We're free to boot them when they become troublesome.... just don't forget to make a backup!

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Topic starter Posted : 14/05/2017 4:39 am
PeterK
(@kpeter)
Eminent Member Registered

I agree with Marta's sentiments on the need to exercise control when dealing with technology. Particularly technology that helps us market our businesses. It's very easy to have things falling apart, but what's even more important is doing things in moderation. If you do that, you'll be able to live peaceful in this technology drive society that we've created ourselves.

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Posted : 22/08/2019 6:43 am
VirginiaS
(@virginias)
New Member Registered

I understand where you're coming from. However, we should think about technology as something that ultimately helps us to get stuff done more easily and thus, effectively making our business life better.

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Posted : 27/11/2019 5:32 pm
RuskinF
(@ruskinf)
Trusted Member Registered

Indeed blogs and RSS have taken the field of Digital marketing by a storm. But it needs to be used in a controlled fashion and advertisements are not supposed to be delivered on to the face of people.

It creates a bad impression of the brand to the people. Instead, a more controlled approach would be better. The brands need to interact with their target audience in a more meaningful way. This can be done by making the customers go through the survey that helps the brand to understand its impression among the people.

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Posted : 13/02/2020 4:45 pm
Stephenchapo
(@stephenchapo)
New Member Registered

Yeah, it has a lot of flaws. But it does make our life easier.

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Posted : 13/02/2020 10:06 pm
kamux
(@kamux)
Eminent Member Registered

We all can agree that technology has come a long way. Today there are many tech tools & systems you can use to increase your productivity. It's no different when the same tech is applied into marketing. In fact technology has been shown to be successful in improving the quality of your marketing and help in the generation of more leads. 

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Posted : 11/08/2020 11:57 am
Zentech
(@zentech)
Active Member Registered
Points: 75

Technology is continuing its transformation of marketing in unanticipated ways & it keeps pace with the technological trends impacting marketing all year round. According to the survey, 50% of marketing executives and 46% of sales executives say that they believe that their business processes are more reliant on technology than those of other departments in their organization.

Mobile technology, social media, and digital marketing were identified technology trends driving the most change in the way the corporate divisions of sales and marketing work.

The industrial equipment industry like air compressor is the most significant to solve this industrial demand. Zentech system took advantage & simplify these processes and has emerged as a major air compressor supplier in eastern India.

Zentech, top air compressor services supplier provides the best air-compressing systems and end to end support for Industrial compressors needs.

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Posted : 10/12/2021 7:33 am
skipperpipes
(@skipperpipes)
New Member Registered
Badge Earned
Points: 15

It all depends on the industry, nature of business, management, goals etc. However, the following ways to reduce operating cost provide a good starting point.

Hire interns

Leverage your business partner’s higher credit rating

Ask yourself do you really need call tracking services

Be smart about processing the payrolls

Get yourself a Virtual Assistant

Buy assets and supplies, don’t lease

Increase employee satisfaction

Embrace automation

Reduce business travel expenses

Switch to remote work

Outsource the back-office work

For a plumbing business owner, it is important to the most out of assets, by the use of technology & applying the given formulas in business. Skipper Pipes is already leveraging this strategy to improve product quality & customer experience for their products like PVC Pipes, UPVC Pipes & Acgricultral pipes, etc in India.

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Posted : 13/01/2022 11:03 am
Hitesh Chauhan
(@tbihitesh)
New Member Registered
Badge Earned
Points: 15

No doubt that Technology plays an important role in marketing nowadays. As every small business owner moving to online platforms to increase his audience reach. Online Marketing especially, Ecommerce has proved to be a game-changer after the COVID-19 pandemic. Consumers completely changed their way of purchasing and forced the companies to invest in eCommerce website development. Watch out for the latest trends and facts about eCommerce. You may check this video about What The Future Holds for ecommerce technology.

This post was modified 4 months ago by Hitesh Chauhan
This post was modified 4 months ago by CE
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Posted : 17/02/2022 7:27 am
thon_em
(@thon_em)
Trusted Member Registered
Points: 270

Technology is definitely an important and strategic tool to increase your overall efficiency and stay on top of the competitors. Though the role of marketing has not changed due to technology, which is the dynamic power in buyer seller relationships, the corporate attitudes toward the marketing function and marketing approaches have all been impossible to separate save for the change brought about by rapid evolution of technology.

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Posted : 20/02/2022 12:46 pm
crescentfoundry
(@crescentfoundry)
Active Member Registered
Points: 55

New technology has revolutionized nearly every aspect. Firms use new technologies to market products and services to customers. Mobile devices, social media, and now virtual reality are some of the most recent innovations. Greater computing power, the Internet, and mobile devices are also part of this revolution. Technology spending by businesses keeps rising. Firms use technology to cut down on labor costs and increase efficiency. Companies spend money on communication and marketing. Early adopters of each new technology change the rules of the old game. For example, Crescent Foundry leads the pack in adopting new technologies. They have been focusing more on marketing their products on digital platforms. 

New technologies are forcing marketers to rethink how they do business. Innovations in technology, data storage and analytics, and solutions are highlighting opportunities for marketers to create, communicate, and capture value for and with their consumers.

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Posted : 14/03/2022 6:37 am
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