Notifications
Clear all
Have you ever given thought to what your visible business operations mean in terms of marketing?
How every step of the day-to-day process might be designed to leave the best possible impression on the client/customer/patient/member and promote the largest sales?
Perhaps one of the most famous entrepreneurs who gave extreme thought to how operations contributed to the bottom line was Walt Disney.
Have you been to a Disney theme park? Have you ever seen waste on the floor? You won't. How well kept and perfectly green the grass is? You won't even find gum on the cement. This pristine cleanliness is part of Disney's experience management and is so inviting and aesthetically pleasing that it both entices the visitor to return again and again AND gives the guest something they just CAN'T stop talking about to their friends when they get home. It's part of the "Disney Magic."
Foot traffic travels in primarily one direction, through the entire park and takes you through as many gift and souvenir shops as possible, especially if you've just finished viewing an attraction, resulting in huge daily sales.
Oh, and when the traffic starts slowing down in the afternoon because people are getting tired from walking and standing all morning, faster music is played to help get those feet moving.
So while you certainly may not be operating anything as intense as a theme park, how are your business operations contributing to your bottom line?
Topic starter
Posted : 26/01/2010 1:23 pm
Re: Business Operations as a Marketing Issue?
Hello Friends,
Remember, marketing will never solve an operations problem. It is critical that all small business owners remind themselves of this rule every time they consider a new marketing plan aimed at boosting sales or countering a downturn in business. Before you spend your money, ask yourself "What's the problem with my business" before you try to solve it through increased spending. If you can identify that the problem lies with your operations, it can usually be repaired for far less than a new marketing blitz will cost you.You can't throw money at an operations problem and hope that it goes away. An operations problem is like a bad cut and marketing is salt in the wound. Your business will be better served if you heal it first, then drive the customers to your door.
Thanks.
Posted : 02/03/2010 5:29 pm
Re: Business Operations as a Marketing Issue?
Hi guys
We discuss here the importance of the marketing operations interface and our motivations in creating this special issue. We also evaluate and summarize the papers presented in this special issue, and present our observations on how the study of this interface has methodologically evolved over the course of years. Some of the dominant common themes emphasized in the six papers contained in this special issue were communication between operations and marketing, as well as the value of trust and harmony between these functional areas in improving firm performance. Based on these observations and extant literature in both disciplines, a simple framework that delineates broad areas of mutual interest and integration between these two functional areas is proposed. We finally outline a limited set of future research projects that lie at the interface of marketing and operations, and which can potentially be pursued by researchers in this domain in order to promote a better understanding of the interface.
Thanks for all friends
Posted : 09/03/2010 4:15 am
Forum Statistics
6
Forums
5,497
Topics
35.8 K
Posts
11
Online
22.1 K
Members
Latest Post: why does salesforce best CRM ? Our newest member: kirtipatel73687 Recent Posts Unread Posts
