A/B Testing is one of the methods to test changes to your page against the current design and determine which ones produce positive results. It is also known as split testing. A/B testing is a very effective method because using it, you can get the idea of what things are preventing the users from converting and thus it can help to increase the number of conversions. Here are some advantages that make the A/B testing popular among the developers.
• It offers a low risk approach
• It is cheaper than other methods such as focus groups
• It offers proof
• It is the best way to test new designs before full roll-out
• It also able to solve internal conflicts
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