What is the difference between business to business and consumer marketing?

Business Marketing: Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system.

Consumer Marketing: on the other hand refers to the transaction of goods and services between organizations and potential customers.

The above definitions of business marketing and consumer marketing highlight the difference between the two commonly used terms in marketing (B2B and B2C). Business marketers do not entertain consumers who purchase products and services for their end-use. They deal only with other businesses/firms to sell their products.

In consumer markets, products are sold to consumers either for their own use or use by their family members.

Outsourcing appointment setting is a common service for B2B companies to achieve their sales goals. It enables the companies to free up valuable resources in terms of time and money without having to invest in purchasing call-center employee-based services. The process involves meeting with clients and prospects and pre-qualifying them. Once qualified, these prospects are invited for a one-on-one appointment for a pre-solicitation sales pitch.

Posted by: @kimimiles

Outsourcing appointment setting is a common service for B2B companies to achieve their sales goals. It enables the companies to free up valuable resources in terms of time and money without having to invest in purchasing call-center employee-based services. The process involves meeting with clients and prospects and pre-qualifying them. Once qualified, these prospects are invited for a one-on-one appointment for a pre-solicitation sales pitch.

In this case, I usually use appointment setting by Belkins.

More information about Belkin's you can found on this website

B2B sales have a longer selling cycle, there are more people involved in the decision, the buying is less emotional, and they are often better informed than consumer sales