Keyword Placement refers to the placement of keywords in the prominent areas of a web page namely header tag, meta tags, opening paragraph and images. The proper positioning of keywords in a web page improves ranking, traffic and conversions.
Keyword placement is basically when the right keywords have been placed in a content in a strategic way. The site can, thus, be indexed by search engines with the correct and relevant keywords. Therefore, it can also lead searchers to click on your page and consequently stay on your page.