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What is Customer Acquisition Cost (CAC)?

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Customer acquisition cost (CAC) is the amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.

This topic was modified 3 years ago by Anonymous
Topic starter Posted : 03/12/2021 7:10 am